Following the success of a responsible shopping campaign led by International Personal Finance’s (IPF) home credit business in Romania to coincide with Black Friday in November 2022, IPF’s home credit business in Hungary launched a similar initiative to support consumers shopping in the new year sales.
The 3-week campaign was aired at the turn of the year to educate consumers to only buy the items they need and to think carefully before borrowing. In both Romania and Hungary, we also collaborated with online influencers to extend these important financial education messages.
The responsible shopping campaigns reached nearly 6 million people on TV, radio, press and social media.
