Extensive focus group research conducted across all five of International Personal Finance’s (IPF) home credit markets to help redesign the Group’s employee value proposition and employer brand has been recognised for “Best Use of Research” at the Recruitment Advertising Design (RAD) awards held in London, UK.
The annual RAD Awards, now in its 33rd year, champions the very best in recruitment marketing and communications and is widely considered to be the ‘Oscars’ of the industry. The award was presented to IPF in recognition of the work it undertook to run 58 focus groups involving over 500 of its Customer Representatives in a bid to understand what they enjoy about working for the business. The research findings led to several key workstreams being developed to improve their working experience including the launch of a global learning academy to broaden customer services and sales skills. It also provided valuable insight for the development of the Group’s first global careers portal.
Commenting on the award-win, Chief People Officer at IPF, Lyndsey Scott, said: “We are delighted to be recognised for the research we’ve undertaken. A lot of work was done before and after the pandemic to ensure we really know and understand what is important to our people and their customers. And now we’re acting on the feedback and findings with new development programmes and career opportunities.”
