International Personal Finance’s polish home credit business, Provident Polska, has been recognised by Top Marka as one of the strongest brands in Poland’s consumer credit sector for the fourth year in a row.
The award is the culmination of large-scale research measuring the qualitative presence of brands in the media in Poland. Provident Polska topped the lending category for its marketing reach, communications activity and brand strength.
Highlighted in the ranking was Provident Polska’s engagement in financial education and promoting responsible lending. Annual survey series “Barometr Providenta” generating data on household attitudes and expenses gained significant media attention. The business’ employee well-being programme and environmental ‘less waste’ campaign also contributed to this achievement.
Spokesperson for Provident Polska, Karolina Łuczak said: “The fourth Top Marka in a row confirms our strong brand position in Poland and recognises how well we execute our communication activities. We are extremely proud to remain the industry leader in this ranking.”
Media contact:
Rachel Moran: +44 (0)7760 167637 / +44 (0) 113 539 5466
