Provident Hungary, one of the country’s leading providers of home credit and part of the International Personal Finance (IPF) group, is delighted to have been named a Hungarian Superbrand and one of the country’s leading consumer brands for the fourth year in a row.
Provident was awarded the title by the Business Superbrands Committee, which runs an annual programme to identify and celebrate the most recognised and respected brands in the country. The award puts Provident amongst an elite group, with just 0.2% of brands being commended by the programme in Hungary. Past winners have included Coca-Cola, Heineken, Marie Claire, Microsoft and Unilever.
Founded in 2004, the prize is awarded by an independent panel of high profile marketing professionals and business leaders. In addition to drawing on a variety of customer and brand-focused criteria, such as market research and public polls, they also considered factors such as sustainability, risk management, CSR and innovation to make their final decision.
“To be named as a Superbrand once again is a great achievement and a strong demonstration of the quality and value of the Provident brand for consumers in Hungary,” said Botond Szirmák, country manager of Provident Hungary. “It is also an important recognition of the trust placed in the brand by customers, decision makers and business leaders, which is very important to us as a business. I am very proud of the Provident team and would like to congratulate all my colleagues and thank them for the hard work they have put in across the past four years.”
For the six months ended 30 June 2016, IPF’s Southern European business, which includes Hungary, Romania and Bulgaria, had 665,000 customers and credit issued increased year-on-year by 22%.
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Neil Doyle
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Jess Colman
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