International Personal Finance (‘IPF’) unveils a new corporate brand identity.
The new look was introduced to ensure the IPF brand has a closer visual alignment to the consumer Provident brand, which is used across all of IPF’s international markets in Europe and Mexico.
Historically IPF used two interlocking faces to represent the personal relationship the business has with its 2.4 million customers. The new logo reflects this unique relationship, but through the use of two interlocking pebbles. The logo also utilises the Provident primary colours of blue and red; colours that help to bring Provident and IPF closer together.
The new identity was launched to coincide with the company’s Half Year results, which were presented on the 24 July in London. Gerard Ryan, Chief Executive Officer, also gave more detailed information on the Group’s new Strategy for Growth, which is aimed at accelerating growth across IPF’s existing markets.
John Mitra, Corporate Affairs Director said the introduction of the new brand identity is an important part of repositioning IPF with its Strategy for Growth ambitions. He said: “IPF unveiled its new Strategy for Growth and as part of this launch we decided to refresh the IPF brand. Not only does it bring IPF and Provident closer together, but it marks a new and exciting phase for our business.”
“It was also very important for our colleagues across the business to feel as though they are part of one organisation and we think using the interlocking pebbles and similar colours to Provident will help us look as though we are the same family. Technically, IPF is still a separate brand, but the basic fundamentals of the Provident brand guidelines have been used.”
IPF used Design Junkie, a local design agency based in Huddersfield, to develop the new identity, but the majority of the project was delivered in-house to keep costs to a minimum. Design costs for the project were £2,500.
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