In 2022, we increased the number of our agencies by 660. We also expanded our geographic footprint in this strong growth market with the opening of a new branch in the northwest of Mexico around the densely populated area of Tijuana.
In this region, our research found there are around 1.4 million consumers in our target segment. We began to build the management team in the branch and customer representative network, and are now actively attracting new customers. Early in 2023, we also opened a branch in Tampico in the east of Mexico.